Social Media Marketing
Social media marketing and management is one of the fastest growing necessities in the United States today. When properly harnessing the power of social awareness, you can achieve extreme business growth.
Us average American’s spend hours of our time on social media platforms in efforts to simple “kill time.” So while we’re sitting around swiping up down left and right, we’re actually poised perfectly to be seeing advertisements and content from businesses.
Social Media Marketing
Social media marketing and management is one of the fastest growing necessities in the United States today. When properly harnessing the power of social awareness, you can achieve extreme business growth.
Us average American’s spend hours of our time on social media platforms in efforts to simple “kill time.” So while we’re sitting around swiping up down left and right, we’re actually poised perfectly to be seeing advertisements and content from businesses.
Social media has actually been proven to generate a much higher ROI than billboards. Why? Because we’re already using the device in our hands to kill time. We’re not driving down the interstate at 75+ mph trying to take a phone or call a billboard.
Your business presence on social media will give you that added boost you needed to your brand image. It ties into everything. When potential customers are routinely reminded of your brand in a not-so-invasive way, when they’re actually ready to make a purchasing decision, they have a larger change of remembering you.
It you tack on social media ads you gain the ability to actually show your ads to the very specific demographic that your products and services are built for. Stop shooting in the dark when you could be placing your services and products directly in front of your ideal customers.
Social Media Services
Social Account Optimization
We start with optimizing the look and feel of your social media profiles so we can attract and keep visitors around.
Social Media Analytics
Every month we supply you with important data showing your brand's growth on all the platforms your brand is on.
Social Media Content
Content is KING. We write and design custom content to fit your brand and drive engagments with your ideal customers
Social Media Advertisements
We run social media ads which unlock special features inside each platform that allows us to directly target your ideal customer.
Social media marketing and management is a monthly commitment. We spend a serious amount of time putting together your brand profiles and making sure your mission and theme matches across all platforms. Your profiles are optimized to meet and boost your customer engagements. Likes, Shares, Watches, Followers, and Visits are all accounted for inside the media algorithms and are the backbone of going viral.
“Your social media presence can ultimately define who you are as company today. It’s the ultimate form of social authority and popularity.” – Aaron Scheetz
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Social Media Management Pricing
Do It With Me Solution
Work with our talented professionals to create a comprehensive, flexible and strategic Social Media Management solution backed by creativity, innovation, strategy, and analytics.
Social Media AI Software
Use Our AI Post Creation & Scheduling Software- Do It Yourself With Our Software
- Save Several Hours of Valuable Time
- Create Unlimited Posts & Stories
- Schedule Your Posts In Advance
- Use AI To Create & Refine Your Posts
- Unlimited Access to Stock Photos
- Post on Multiple Platforms At The Same Time
Social Media Marketing Standard
What to expect with our introductory SMM Service:- Done For You By Our Team
- Includes Our AI Social Media Software
- 12 Unique Posts & Stories
- 2 Story Highlights (Reposts)
- 4 Custom Images
- $25 Allocated to Boosting Facebook Posts
- 1 SEO-Enhanced Blog (Per Quarter)
Social Media Marketing PLUS
Includes all items on our standard plan.- Done For You By Our Team
- Includes Everything From Standard Plan
- 8 Additional Unique Posts and Stories
- 3 Additional Story Highlights (Reposts)
- 6 Additional Custom Images
- $50 Allocated Boosting Facebook Posts
- 2 Additional SEO-Enhanced Blogs (Per Quarter)
Frequently Asked Social Media Management Questions
After signing up - What can I expect to happen next? (Timeline)
Fulfillment Form
We'll review your order and work with you on the Fulfillment Form within 2 business days.
Onboarding Call
After our team reviews your form, we'll schedule a 45min onboarding call within 2 business days
First Month Schedule
Within 5 days, you'll receive your first month social calendar and blog via email for review.
Content Publishing
Our team will create and publish the content of your social media plan on various days until the 25th.
What is your Social Media Onboarding call like?
The onboarding call is our opportunity to chat with you about your business to get a full understanding of what your business has to offer and how we can convey that story to your customers. It also helps for you to understand the full process and avoid any surprises down the road. This will also be your opportunity to discuss social media strategies with one of our experts!
You can prepare for this call by:
● The Social Posting Questionnaire completed (we will send)
● Considering the types of content you would like to share from your profiles
● Sharing examples of other business’ content on social media that you enjoy or want to emulate
● Collecting brand assets such as the business’s logo, colors, fonts and any drives where our team can access original photos.
● Ensure having your social profile login credentials (if they exist).
● Blog topics you would like to have
Do you build Social Media Profiles?
Our Social media specialist will help choose and create the best social profiles for you depending on your industry and desired strategy. We offer profile creations for Facebook, X, Instagram, LinkedIn and Pinterest.
To successfully create these profiles we will need details such as:
● Exact business name and full address
● Access to an email account
● Any existing social profile login credentials
● Personal login credentials for Facebook and LinkedIn required to build business profiles
● LinkedIn requires at least 1 connection, profile to be 1 day old, and may require verification
How does the Social Media Content Calendar Work?
You can sit back and relax as our professional social media specialist transform your vision into a social media presence that perfectly represents your business online.
We’ll incorporate your values, requested content types, and other recommendations received in the onboarding call into the social media content. Every calendar will be delivered before the 25th of the month and posted the following month.
Are SEO Blogs Included in Social Media Marketing?
Yes, our quarterly SEO blog includes 1500-2000 words with custom images, focusing on targeted keywords to improve search engine rankings. We’ll coordinate content from the social media posts to align with the blog’s theme, driving traffic to the blog by promoting it across your social channels.
This integrated approach ensures consistency and increases visibility, leading to more website visits. We Offer 2 additional blog posts in our PLUS package.
What comes after the content calendar is published / approved?
Now that your first social content calendar is successfully launched, here’s how you can prepare for our ongoing services:
Posts, Stories, Custom Images and more:
● 12 Unique Posts and Stories Per Month: Instead of evenly spacing posts weekly, we’ll tailor the schedule based on your content needs. For example, in the first week, we might share 3-4 posts and 1-2 stories to introduce a new campaign or product. Weeks with high engagement opportunities, like holidays or events, might have 5-6 posts, while lighter weeks might see 2-3 posts focusing on user interaction or engagement.
● 2 Story Highlights (Reposts): These reposts will be strategically selected to showcase important or high-engagement content. For instance, if a particular post receives a lot of attention, we’ll repost it as a highlight.
● 4 Custom Images: These images will be used in posts where a unique, visually compelling element is needed, such as for a new product launch, promotional content, or a holiday greeting. We will create these using different tools to ensure they align with your brand aesthetic and messaging.
● Facebook Post Boosting: Boosting a post on Facebook means paying to increase its visibility to a broader audience beyond your current followers. It’s useful when you want to amplify the reach of a high-performing post, promote a special offer, or target a specific audience segment. Boosting can help increase engagement, drive traffic to your website, and improve brand awareness.
For the SMM Standard package, the price value of post boosting is $25 USD. In the SMM Plus package, you get an additional $25 USD for more extensive boosting options.
Your unique posts can be shared across the platforms we support with no extra charge! Facebook, X, Instagram, LinkedIn, Google Business Profile or Pinterest, the world is your oyster! (Other platforms not listed here are not currently offered in this service.)
How do social media revisions work?
This portion of the process may be the most important, because we want to make sure that you are thrilled with the content calendar we’ve built!
Once the content calendar is created, it will be sent via email to review. We request that you help us complete one major round of revisions to your content calendar, which includes change requests. This helps keep us on track to deliver the content calendar in a timely manner.
Note: If you’ve noticed something later on that needs a quick tweak, you are more than welcome and encouraged to make the change directly in Social Marketing. You will always have access to scheduled content in Social Marketing and can make changes at any time.
What are the following months like?
Every month, our team will create a new content calendar based on our strategy and the direction that you have provided us in the onboarding process. That doesn’t mean we can’t adapt our strategy, though! If you have any requests or recommendations for content ideas, we are always eager to hear them. Please note that our team works a month ahead, so your posts will be written and delivered in the month prior to when they will be published.
Please be sure to share all new content ideas with our teams prior to the 10th day of the month to ensure we can incorporate them in the following month’s content calendar. If no requests are received by this date, our social media specialist will continue to create content calendars based on previous direction.
You can expect to receive content for the upcoming month via email by the 25th of the current month to review the posts and make any edit requests you may have. Again, one round of revisions is preferred to publish the content calendar on time. These posts will be automatically begin going live after 5 business days of being sent for review.
Ongoing Requests & Support:
If you would like to provide additional feedback to our team, you are welcome to do so via email at any time.
What are quarterly strategy calls and proposals like?
Our quarterly strategy sessions will focus on reviewing key metrics, post performance, gathering your valuable feedback, and presenting an updated strategy deck.
The strategy deck is tailored specifically to your brand and it features:
● In-depth keyword research
● Content pillars aligned with your industry and objectives
● Custom image examples using your branding
● Recommendations for optimizing your social profiles
● Summary of key performance indicators (KPIs) that we track based on your goals
This meeting can be booked via email or may be pre booked by our team.
Optional Monthly Check-Ins:
We also offer optional monthly check-ins for you to provide feedback, ask questions, or address any urgent updates to your content calendar. These sessions are designed to keep everything aligned with your evolving needs. This meeting can be booked via email or set as a recurring appointment.
What kind of content ideas should I consider?
The whole purpose of a social media strategy is to be, well, social! That’s why it’s so important to incorporate content that is not necessarily trying to sell to the audience, but rather, to engage with the audience. Let’s look at an example to help explain the concept. Joe the Plumber wants to engage his audience and we want to help him do just that.
Here are a few types of content that we might recommend to Joe:
● Current bathroom design trends
● Safety tips for keeping water out of your basement during the spring thaw
● Fun facts about the history of plumbing
● Advertising Joe’s promotional prices for water heaters
Note that by diversifying the types of content shared, Joe’s audience is less likely to ignore his sales-driven content.
What kind of content ideas should I avoid?
Just as we want to publish content that will engage your audience, we don’t want to share content that might cause readers to unfollow your business. To be safe, we always suggest that we don’t share negative content, such as:
● Negative comments about customers
● Political or religious posts
● Content that is inconsistent with branding
● Misleading posts or unattributed content
Are there any types of content that cannot be boosted on Facebook?
There are a number of businesses that may not be eligible for Facebook boosting due to Meta’s advertising guidelines.
This includes, but is not limited to businesses related to:
● Credit
● Employment
● Housing
● Insurance
● Social Issues
● Elections & Politics
How do you choose which posts to boost?
Our team of social media experts will choose one Facebook post per month to boost based on their expertise. If you would like a particular post such as a promotion to be boosted, please let our team know.
Why is a strong social media strategy important?
A strong social media strategy is crucial because it helps your brand consistently connect with your target audience, build trust and loyalty, and increase visibility. This will ultimately drive business growth through targeted content, engagement, and data-driven decision-making.
What will we talk about in our quarterly strategy calls?
Quarterly strategy calls will include going over metrics and post performance, gathering your feedback, and sharing an updated strategy deck based on what has been working well and what needs improvement.
What will the strategy proposal look like?
The strategy deck is customized to you and your brand and includes keyword research, content pillars based on the your business’s industry and goals, custom image examples, recommendations for social profiles, and an overview of the KPIs we will be measuring according to your goals.
What platforms do you post to?
We will post to:
● Facebook
● X
● Instagram
● LinkedIn
● Google Business Profile
● Pinterest
Do you charge more to post to multiple platforms?
We do not charge any extra fees to have your content posted across different platforms. Our teams might make minor tweaks to the content but it can be posted to multiple platforms depending on strategy to get a maximum reach.
Where will my blog be uploaded?
You own the creative rights to your blog and are more than welcome to publish it wherever you’d like. If we have access to your website, our team can post the blog to your site 3 business days after approval free-of-charge.
If I do not like one of the posts, can I delete it?
We recommend that you pass along your feedback to our team so that we can change or adjust the post to your liking and keep your feedback in mind going forward!
Why is there a limit on the number of changes that can be requested?
We limit revisions to a single round of edits to ensure efficiency and clarity. You know the old saying about when there are too many cooks in the kitchen? The same happens when many individuals have differing opinions on what should (or shouldn’t) be shared on social media.
We recommend that you limit the approval process to a single decision-maker so that we can launch an effective content calendar in a timely
manner.
Why do you automatically publish the content calendar?
Business owners like yourself are busy and we know that they don’t always have time to manage their email inbox. We also know that they’re inundated with emails; however, the last thing we want is for you to purchase a service and to not see the results due to your own inaction.
As such, we automatically publish content calendars 5 days after they are sent for review to avoid the situation above.
