Amazon Advertising: Capturing Millimeters from the “Buy Now” Click In the world of digital marketing, we often discuss search intent, content relevance, and brand awareness.
Amazon PPC and the “Digital Shelf”: Reclaiming Your Page 1 Real Estate In the physical world, brands fight a constant, often multi-million dollar war for
Video Retargeting: Why Text-Based Reminders Are No Longer Enough Digital marketers have known about the power of retargeting for a decade. It is a fundamental
Competitor Conquesting: How to Legally “Hijack” Your Rival’s YouTube Audience In the world of digital marketing, we often talk about building: building an audience, building
Connected TV Advertising: Why the Traditional TV Spot is Dead (And What Replaced It) For decades, the “Golden Grail” of marketing was the 30-second prime-time
YouTube Ad Campaigns: How to Master the World’s Second-Largest Search Engine When most business owners think about “Search,” their minds go immediately to the Google
Stop Paying for Clicks. Start Paying for Conversations: The Pay-Per-Lead Revolution In the world of digital marketing, there is a frustration almost every business owner