Search Intent Marketing: Capture Buyers with Google Ads
Capture Them When They Are Ready to Buy Social media ads are great for disruption, but Google Search ads are king for intent. Think about it: when someone types “best advertising agency near me” or “emergency plumber,” they aren’t browsing for fun. They have a problem, they have a credit card, and they are looking […]
Are You Paying for Clicks or Paying for Customers?
Why a Google Ads Audit for Small Business is Essential Let’s be honest—Google Ads can feel like a slot machine if you don’t have a strategy. You put money in, spin the wheel, and hope a customer falls out. But hope isn’t a strategy, and “clicks” don’t pay the bills. Sales do. A comprehensive Google […]