Retargeting & Remarketing: Reclaim the 96% of Customers You’re Losing
Retargeting & Remarketing is often the “missing link” between a marketing campaign that just spends money and one that actually generates a massive profit. We need to have a serious conversation about the “leaky bucket” in your current sales funnel. Have you ever looked at a specific pair of shoes online, and then suddenly seen ads for those exact shoes on Facebook, Instagram, and your favorite news site? Did you think it was fate? Destiny? Was the universe giving you a sign to buy?
The truth is much more calculated. It was Retargeting & Remarketing, and it is arguably the most powerful tool in a modern marketer’s arsenal. At Emulous Media, we see businesses spending thousands of dollars every month to drive “cold” traffic to their websites, only to let those potential customers slip through their fingers. Here is the cold, hard reality of the digital world: 96% of people who visit your website will leave without buying a single thing or booking a consultation.
Why do they leave? It’s usually not because your product is bad. Life simply gets in the way. Their boss walks into the room. Their baby starts crying. They get a phone call. They close the tab, and just like that, your business is gone from their mind. If you don’t have a strategic plan to bring them back, you just paid for traffic that you effectively let walk right out the door. You are essentially paying to build your competitors’ brand awareness if you don’t follow up.
At Emulous Media, we specialize in fixing this “leaky bucket” by setting up “pixel-perfect” Retargeting & Remarketing campaigns. We don’t just “stalk” people across the internet; we strategically tag your visitors and serve them gentle, persuasive reminders of exactly what they left behind. It’s not about being annoying or intrusive; it’s about being present and helpful at the exact moment they are actually ready to pull out their wallet and finalize a decision.
Through sophisticated Retargeting & Remarketing, we can segment your audience based on their behavior. If a visitor spent five minutes on your “Services” page but didn’t contact you, we can show them a customer testimonial video. If they added a product to their shopping cart but abandoned it at checkout, we can serve them a limited-time discount code to push them over the finish line. This is the difference between shouting at a crowd and having a personalized conversation with a warm lead.
By focusing on Retargeting & Remarketing, we turn “the one that got away” into “the loyal customer.” We understand that most people need between seven and twelve “touchpoints” with a brand before they feel comfortable making a purchase. A standard ad campaign provides the first touchpoint, but it is our remarketing engine that provides the remaining five or six. We bridge the gap between “just looking” and “buying now.”
Furthermore, Retargeting & Remarketing is often the most cost-effective form of advertising you can run. Because you are targeting people who are already familiar with your brand, your click-through rates are higher and your cost-per-acquisition is significantly lower. It is the fastest way to increase your Return on Ad Spend (ROAS) and stabilize your business growth.
Stop letting your hard-earned traffic disappear into the void. Let Emulous Media help you build a professional Retargeting & Remarketing strategy that follows your customers until they are ready to close the deal. We are in the business of reclaiming your lost revenue and growing your bank account through data-driven persistence.