LSA Dispute Management: We Fight for Your Refund (So You Don’t Have To)
LSA Dispute Management is one of the single most overlooked strategies for local service businesses today. While the Pay-Per-Lead model of Local Services Ads is incredibly efficient, many business owners still find themselves paying for “empty” leads.
If someone calls you looking for a service you don’t offer, or outside your defined service area, Google should refund you that money. This ability to challenge invalid leads is what makes the platform so risk-averse.
The Hidden Cost of Being Too Busy
But here is the catch: You have to listen to the recording, log into the dashboard, file the formal dispute, and actively prove your case. It is a time-consuming, administrative hurdle.
Google will deny many claims if they aren’t filed correctly and within the required timeframe. Most business owners are simply too busy running their day-to-day operations to fight for $40 here and $60 there. Over a year, this passive neglect can add up to thousands of dollars in wasted marketing budget.
Relentless Advocacy for Your Profit
At Emulous Media, we act as your relentless advocate. We don’t believe in letting a single dollar go to waste. As part of our comprehensive LSA service, our team listens to every single call generated by your ads. If a lead is identified as spam, a solicitor, or unqualified according to Google’s criteria, we initiate the dispute process immediately and aggressively. We recover budget that other agencies let slide, ensuring that every dollar you spend goes toward talking to a real potential customer. We fight the battle for your refunds so you can focus on running your business.