Google Ads PPC Management in Lake Mary, Florida
Your business needs customers. Google Ads puts you in front of people searching for your services right now.
But here’s the problem. Most Lake Mary businesses waste thousands every month on Google Ads that don’t work. Wrong keywords. Bad targeting. Weak ad copy. Landing pages that drive people away.
You pay for clicks. You get nothing back.
Emulous Media fixes this. We manage Google Ads campaigns that turn your ad spend into actual revenue. Our Lake Mary team has managed millions in PPC spend across every industry. We know what works.
Call 689-255-6327 now for a free Google Ads audit. We’ll show you exactly where your money is going and how to fix it.
Why Google Ads Works for Lake Mary Businesses
People search on Google when they need something. Your HVAC system breaks. You search “emergency AC repair Lake Mary.” Your roof leaks. You search “roofing company near me.”
These are high-intent searches. The person wants to buy now.
Google Ads puts your business at the top of search results. Above everything else. Above organic listings. Above your competitors.
You only pay when someone clicks. No click, no charge.
The difference between success and failure is management. Anyone with a credit card opens a Google Ads account. Few people know how to run campaigns that make money.
What Google Ads Management Includes
Keyword Research
We find the exact terms your customers use. Not obvious keywords everyone targets. The specific phrases that signal buying intent.
Commercial keywords like “plumber near me” and “HVAC repair Lake Mary” drive calls. Informational keywords like “how to fix AC” waste money.
We build lists of hundreds of relevant keywords. Then we add negative keywords to block irrelevant searches. This stops your ads from showing to people who will never buy.
Campaign Structure
Your account needs proper organization. One campaign for each service. One ad group for related keywords. Specific ads matched to search intent.
Poor structure kills performance. You get low Quality Scores. Google charges you more per click. Your ads appear less often.
We build campaigns the right way from day one.
Ad Copy Creation
Your ad has 90 characters to make someone click. We write ads that work.
Every ad includes your target keyword. Google rewards relevance with lower costs and better positions.
Every ad states a clear benefit. Not features. Benefits. What problem you solve. Why someone should choose you over the ten other ads on the page.
Every ad has a strong call to action. Call now. Get a quote. Schedule service. Book today.
We write multiple versions. We test them against each other. Winners get more budget. Losers get killed.
Bid Management
Google Ads is an auction. You bid against competitors for ad placement. Bid too low and nobody sees your ad. Bid too high and you waste money on expensive clicks.
We adjust bids constantly based on performance data. Time of day matters. Day of week matters. Device type matters. Location matters.
Someone searching at 2pm on Tuesday from their office converts differently than someone searching at 9pm Saturday from their phone. We bid accordingly.
Landing Page Optimization
Your ad gets the click. Your landing page gets the conversion.
Most businesses send ad traffic to their homepage. This fails. Homepages try to be everything to everyone. They confuse visitors.
Landing pages are focused. One goal. One offer. One call to action.
We either optimize your existing pages or build new ones designed specifically for paid traffic. The page matches the ad. The message stays consistent. The conversion rate goes up.
Conversion Tracking
You need to know what works. Which keywords drive calls. Which ads generate form submissions. Which campaigns make money.
We set up complete conversion tracking. Call tracking shows which ads drove phone calls. Form tracking captures every lead. E-commerce tracking monitors revenue down to the keyword level.
You see exactly what your ad spend produces.
How We Lower Your Cost Per Click
Quality Score determines what you pay. Google rates every keyword in your account on a 1-10 scale. Higher scores mean lower costs and better ad positions.
Three factors matter:
Expected Click-Through Rate
Google predicts how often people will click your ad. Ads with relevant copy that match search intent get higher CTRs. We write ads that get clicks.
Ad Relevance
Your ad needs to match the keyword. Someone searches “emergency plumber Lake Mary” and your ad says “emergency plumber Lake Mary.” Perfect match. High relevance. Lower cost.
Landing Page Experience
Your landing page needs to deliver what the ad promises. Fast loading speed. Mobile-friendly design. Relevant content. Clear call to action.
We optimize all three factors. Your Quality Scores improve. Your costs go down. Your ads appear more often.
Most agencies ignore Quality Score. They throw more money at the problem. We fix the problem.
Ready to stop wasting money on Google Ads? Call 689-255-6327 or visit our Lake Mary office at 1325 S International Pkwy Suite 2221. We’ll audit your account for free and show you exactly how to improve performance.
Industries We Serve in Lake Mary
Home Services
HVAC companies, plumbers, electricians, roofers, and contractors get immediate results from Google Ads. People search when they have an emergency. Your ad appears. They call.
We know home services. We know which keywords convert. We know how to handle seasonal fluctuations. We know how to compete in expensive markets where clicks cost $30-$50 each.
Legal Services
Personal injury attorneys, family lawyers, and criminal defense firms need qualified leads. Google Ads delivers them.
Legal keywords are expensive. Personal injury clicks cost $100-$200 in competitive markets. You need expert management to make the numbers work.
We specialize in legal marketing. We write ads that pre-qualify leads. We build landing pages that convert. We track which keywords produce signed clients, not just consultations.
Healthcare and Medical
Dental practices, plastic surgeons, chiropractors, and medical spas compete for local patients. Google Ads fills your schedule with new patient appointments.
Healthcare has strict advertising rules. We know HIPAA compliance. We know what Google allows and prohibits. We build campaigns that follow the rules while delivering results.
Professional Services
Accountants, financial advisors, real estate agents, and insurance agencies need a steady flow of clients. Google Ads provides it.
Professional services require trust. We build campaigns that establish credibility. We highlight credentials, experience, and reviews. We create ads that attract quality clients, not tire kickers.
E-Commerce and Retail
Online stores and local retailers need sales. Google Shopping campaigns put your products in front of buyers.
We optimize product feeds. We manage bidding strategies. We test different campaign types. We track return on ad spend down to the individual product level.
Our Google Ads Management Process
Week 1: Account Audit and Strategy
We review your current campaigns if you have them. We identify what’s working and what’s failing. We look for wasted spend, poor keyword choices, and structural problems.
We research your competitors. We see what ads they run. We find gaps in their strategy. We identify opportunities.
We build a custom strategy for your business. Which campaign types to use. Which keywords to target. What budget you need. What results to expect.
Week 2-3: Campaign Build and Launch
We create your campaigns from scratch or rebuild existing ones properly. Correct structure. Relevant keywords. Compelling ads. Proper tracking.
We write ad copy. We build or optimize landing pages. We set up conversion tracking. We configure bid strategies.
We launch campaigns. Traffic starts immediately.
Month 1-2: Data Collection and Initial Optimization
Google Ads needs data to optimize. We monitor performance daily. We adjust bids. We add negative keywords. We pause poor performers. We increase budgets on winners.
We test different ad variations. We try different landing pages. We experiment with bid strategies.
Early results appear within weeks. Full optimization takes 60-90 days as we collect enough conversion data to make statistical decisions.
Month 3+: Continuous Improvement
Google Ads is never “set it and forget it.” Markets change. Competitors adjust. Costs fluctuate. Customer behavior shifts.
We monitor your campaigns daily. We make ongoing adjustments. We test new ideas. We find new opportunities.
Your cost per conversion decreases over time. Your Quality Scores improve. Your ROAS increases.
What You Get With Our Management
Dedicated Account Manager
You work directly with our Lake Mary team. Not a junior employee at a big agency. Not an offshore contractor. The people managing your campaigns.
You get our cell phone numbers. You email or call and get responses within hours.
Monthly Performance Reports
You receive detailed reports showing exactly what happened. How much you spent. How many clicks you got. What your conversion rate was. How many leads or sales you generated.
We track cost per lead, cost per acquisition, and return on ad spend. You see the actual business impact, not vanity metrics like impressions.
Ongoing Optimization
We make changes every week. New keywords. New ads. Bid adjustments. Budget shifts. Landing page tests.
You get a written summary of what changed and why.
No Long-Term Contracts
We work month-to-month. You stay because we deliver results, not because you’re trapped in a contract.
30-day cancellation notice. That’s it.
Our Pricing
We charge based on your monthly ad spend. The more you spend with Google, the more management work is required.
Ad Spend $2,000-$5,000/month: $750/month management Ad Spend $5,000-$10,000/month: $1,250/month management
Ad Spend $10,000-$25,000/month: $1,750/month management Ad Spend $25,000+: Custom pricing, typically 15-20% of spend
Setup fee: $500 (waived for 6+ month commitments)
Your ad budget goes directly to Google. Our management fee covers our work. Two separate charges.
We recommend minimum ad budgets of $2,000/month for service businesses and $5,000/month for e-commerce. Lower budgets don’t generate enough data to optimize effectively.
Why Choose Emulous Media
We’re Local
Our office is in Lake Mary at 1325 S International Pkwy. We understand Central Florida businesses. We know the local market. We know your competitors.
You meet with us face-to-face when needed. We’re not a remote agency in another state.
We Have Experience
22 years managing digital advertising. Millions in ad spend under management. Hundreds of campaigns across every industry.
We’ve seen what works and what fails. We bring that knowledge to your campaigns.
We’re Transparent
You see everything. Complete access to your Google Ads account. Detailed monthly reports. Honest conversations about what’s working and what’s not.
Some agencies hide data and lock you out of your own accounts. We don’t play games.
We Get Results
Our flooring company client went from 8-12 leads per month to 35-40. Our home renovation client improved ROAS from 2.1x to 5.8x in six months. Our legal client reduced cost per signed case by 40%.
We have 18 five-star Google reviews. Read them yourself.
Your competitors are running Google Ads right now. They’re appearing above you in search results. They’re taking your customers. Call 689-255-6327 today. Let’s fix this.
Frequently Asked Questions
Frequently Asked Questions About Google Ads PPC Management
Is Google Ads worth it for small businesses?
Google Ads is worth it for small businesses when customers search for your services online. You get immediate visibility and only pay per click. The average small business earns $2 for every $1 spent. Service businesses like plumbers and HVAC companies see the best returns because people search when they need help now.
How much should a small business spend on Google Ads?
Small businesses should spend $2,000 to $5,000 monthly on Google Ads for consistent results. This budget generates enough data for optimization and delivers 20 to 50 leads monthly. E-commerce needs $5,000 to $10,000 monthly. Budgets under $1,000 monthly don’t produce enough conversions to optimize effectively.
How long does it take for Google Ads to work?
Google Ads delivers traffic within 24 hours and generates leads within the first week. Full optimization takes 60 to 90 days as the system collects conversion data. Performance improves significantly in months three and four when Quality Scores increase and bidding strategies refine based on real results.
What is a good ROI for Google Ads?
A good ROI for Google Ads is 200% to 400%, meaning $2 to $4 earned per $1 spent. Service businesses average 300% to 500% ROI. E-commerce sees 200% to 300% ROI. Track return on ad spend (ROAS) as your main metric. Anything above 2:1 is profitable for most businesses.
How much does Google Ads management cost?
Google Ads management costs $500 to $2,000 monthly depending on your ad spend. Most agencies charge 10% to 20% of monthly ad budget. Small accounts spending $2,000 to $5,000 pay around $750 monthly. Setup fees run $300 to $1,000. Your total cost includes management fees plus ad spend paid to Google.
Should I hire someone to manage Google Ads?
Hire a Google Ads manager if you spend over $2,000 monthly or lack time for daily optimization. Professional management improves results 30% to 50% compared to self-managed campaigns. Experts reduce wasted spend, improve Quality Scores, and lower costs. Self-management works only for budgets under $1,000 monthly.
What is the difference between Google Ads and SEO?
Google Ads delivers immediate paid traffic while SEO generates free organic traffic over time. Ads show results in 24 hours with full control over positioning. SEO takes three to six months and depends on Google’s algorithm. Ads require monthly spending while SEO needs upfront investment. Most businesses use both together.
Stop wasting money on Google Ads that don’t work. Emulous Media delivers real results for Lake Mary businesses.
Call 689-255-6327 now. Visit our office at 1325 S International Pkwy Suite 2221. Or schedule your free Google Ads audit online.
We’ll show you exactly where your money goes and how to get better results. No obligations. No pressure. Just honest analysis from a local team with 22 years of experience.
Your competitors are taking your customers right now. Let’s fix that today.