Capture Them When They Are Ready to Buy
Social media ads are great for disruption, but Google Search ads are king for intent. Think about it: when someone types “best advertising agency near me” or “emergency plumber,” they aren’t browsing for fun. They have a problem, they have a credit card, and they are looking for a solution right now.
This is where Search Intent Marketing comes into play, helping you understand and leverage user intent effectively.
The question is: who do they see first? You, or your competitor?
If you aren’t showing up in the top three spots for your highest-value keywords, you are practically handing revenue to your competition. But getting to the top isn’t just about bidding the highest amount. It’s about relevance. Google rewards advertisers who provide the best answer to the user’s question.
At Emulous Media, we specialize in high-intent keyword targeting. We dig deep into search term data to find the “money keywords” that your competitors are missing. We structure your campaigns so that your ad text perfectly matches the user’s search, increasing your click-through rate and lowering your costs. We put your business directly in front of the people who are actively hunting for what you sell.
Learn more at https://emulousmedia.com/google-ads-ppc-management/