Sponsored Products

Individual product ads appearing in search results and product detail pages. The most common and effective Amazon ad type. You bid on keywords related to your product.

Someone searches "wireless headphones." Your Sponsored Product ad appears at the top with an "Ad" label. They click. They buy. You pay for the click whether they purchase or not.

Sponsored Products drive immediate sales. They're the foundation of every Amazon advertising strategy. We run both automatic and manual campaigns to maximize coverage and control.

Sponsored Brands

Banner ads featuring your brand logo and multiple products. Appear at the top of search results above everything else. Drive traffic to your custom Amazon storefront or product listings.

Sponsored Brands build brand awareness while driving sales. Shoppers see your logo. They see multiple products at once. They click through to browse your full catalog.

Only brand-registered sellers qualify for Sponsored Brands. We help you complete brand registry if you haven't already.

Sponsored Display

Display ads targeting shoppers based on their Amazon browsing behavior. Retarget people who viewed your products. Target audiences viewing competitor listings. Reach shoppers interested in related categories.

Sponsored Display ads appear on product pages, search results, and off Amazon on third-party websites and apps. They follow shoppers across the internet.

These work for retargeting warm audiences and conquesting competitor traffic. Lower conversion rates than Sponsored Products but broader reach.

Amazon DSP

Programmatic display and video advertising reaching Amazon audiences on and off the platform. Advanced targeting using Amazon's first-party shopping data.

DSP requires minimum budgets of $35,000 to $50,000. Reserved for larger brands and seasonal pushes. We recommend starting with Sponsored Products and Brands before considering DSP.

Account Audit and Strategy

We analyze your current Amazon presence. Product listings. Images. Bullet points. Backend keywords. Reviews. Sales history. Current advertising if any.

We identify quick wins and long-term opportunities. We research your category competition. We analyze keyword search volume and costs.

We build a custom strategy for your products and budget. Which campaign types to prioritize. Which keywords to target. What budget allocation makes sense.

Listing Optimization

Amazon PPC only works if your listings convert. We optimize product titles with high-volume keywords. We rewrite bullet points focusing on benefits. We improve product descriptions. We suggest image improvements.

Better listings mean higher conversion rates. Higher conversion rates mean lower advertising costs per sale. We don't just run ads. We fix the foundation first.

Campaign Structure Setup

We build campaigns properly from day one. Separate campaigns for different products or product groups. Auto campaigns for keyword discovery. Manual campaigns for controlled bidding.

We organize ad groups by match type. Exact match for proven keywords. Phrase match for relevant variations. Broad match for discovery.

Proper structure makes optimization easier and performance better.

Keyword Research

We identify keywords your customers use. Product-specific terms. Category terms. Competitor brand names. Related search queries.

We analyze search volume and competition. We prioritize keywords with high conversion rates and acceptable costs.

We build comprehensive negative keyword lists to block irrelevant searches. This prevents wasted spend on clicks that never convert.

Bid Management

We set initial bids based on keyword competitiveness and your margins. We adjust bids daily based on performance data.

High-performing keywords get higher bids. Poor performers get reduced or paused. We shift budget toward what works.

We use Amazon's bid adjustment features. Increase bids for top of search placement. Reduce bids for product pages. Optimize placement bidding for best ROI.

Budget Allocation

We allocate budget across campaigns based on performance. Top sellers get more spend. New products get discovery budgets. Seasonal products get timed campaigns.

We prevent budget waste by pausing underperformers quickly. We scale winners aggressively until returns diminish.

Performance Tracking

We track every metric that matters. Impressions and clicks. Click-through rate. Cost per click. Orders and revenue. Advertising cost of sale (ACoS). Return on ad spend (ROAS). Total advertising cost of sale (TACoS).

You see exactly what your ad spend produces. Which products are profitable. Which keywords drive sales. Where to invest more.

Ongoing Optimization

Amazon advertising requires continuous management. We make changes weekly or daily. Add new keywords. Adjust bids. Refine targeting. Test new ad copy. Launch new campaigns.

Your ACoS decreases over time. Your sales volume increases. Your organic rankings improve.

Call 689-255-6327 and we'll develop a complete Amazon advertising strategy designed to dominate your product category and maximize your profitability.

ACoS (Advertising Cost of Sale)

Your ad spend divided by ad-attributed sales. If you spend $20 on ads and generate $100 in sales, your ACoS is 20%.

Lower ACoS means more profitable advertising. Target ACoS depends on your margins. Products with 50% margins can sustain higher ACoS than products with 20% margins.

We optimize for profitable ACoS, not the lowest possible number. Sometimes higher ACoS makes sense for new product launches or seasonal pushes.

ROAS (Return on Ad Spend)

Ad-attributed sales divided by ad spend. The inverse of ACoS. $100 in sales from $20 ad spend equals 5:1 ROAS.

Most Amazon sellers target 3:1 to 5:1 ROAS depending on margins and goals. We optimize campaigns to hit your target ROAS while maximizing sales volume.

TACoS (Total Advertising Cost of Sale)

Total ad spend divided by total sales including organic. This shows your overall profitability better than ACoS alone.

Low TACoS with high sales volume indicates healthy organic rankings supported by advertising. We monitor TACoS to ensure advertising supports overall business growth.

Conversion Rate

Percentage of clicks that result in purchases. Higher conversion rates mean your listings are optimized and your targeting is accurate.

We improve conversion rates through listing optimization and better keyword targeting. This lowers your cost per sale.

Impressions and Clicks

Impressions show how often your ads appear. Clicks show how often people engage. Click-through rate indicates ad and keyword relevance.

Low CTR means poor keyword targeting or weak listings. We fix both.

Product Titles

Your title needs your main keywords for search visibility. It also needs to be readable and compelling for clicks. We balance keyword density with clarity.

We front-load the most important keywords. We include brand name, key features, and benefits. We stay within Amazon's character limits.

Bullet Points

Five bullet points highlighting key features and benefits. We write benefit-focused copy. We include secondary keywords naturally. We address common customer questions.

Bullet points directly impact conversion rates. Better bullets mean more sales from the same ad spend.

Product Description

Longer form content below the fold. We use this space for storytelling, detailed specifications, and additional keywords.

We structure descriptions with HTML formatting when allowed. Headings. Bullet lists. Bold text. Make it scannable.

Backend Keywords

Hidden keywords customers don't see but Amazon indexes. We use all available character space for relevant search terms not fitting in titles or descriptions.

Backend keywords expand your search visibility without cluttering customer-facing content.

Images

High-quality images are mandatory. Main image on white background per Amazon requirements. Additional images showing product in use, dimensions, features, and benefits.

We recommend 7 to 9 images minimum. Infographics highlighting key features. Lifestyle images showing usage. Size comparison images.

Better images mean higher conversion rates. Higher conversion rates mean lower advertising costs.

Enhanced Brand Content (A+ Content)

Rich media content replacing standard descriptions. Brand-registered sellers only. We design A+ pages with custom images, comparison charts, and enhanced layouts.

A+ Content increases conversion rates by 5% to 10% on average. Worth the effort for your top sellers.

New Product Launch

New products need aggressive advertising to generate initial sales and reviews. We run high-budget campaigns targeting broad keywords. We accept higher ACoS initially to build sales velocity.

We use automatic campaigns to discover converting keywords. We bid high for top of search placement. We drive traffic to accumulate reviews quickly.

Once you have 15 to 25 reviews and established sales history, we optimize for profitability.

Established Products

Products with sales history and reviews get efficiency-focused campaigns. We target proven keywords with controlled bids. We optimize for profitable ACoS.

We balance growth with profitability. Scale winning campaigns. Maintain presence on core keywords. Defend against competitors.

Seasonal Products

Products with seasonal demand need timed campaign launches. We ramp up advertising 4 to 6 weeks before peak season. We go aggressive during peak months. We reduce or pause during off-season.

We track year-over-year performance. We refine seasonal strategies annually.

Clearance and Overstock

Excess inventory needs liquidation campaigns. We run aggressive promotions combined with advertising. We accept low or negative margins to move inventory.

Speed matters more than profitability for clearance. We prioritize sales volume.

Targeting Competitor Keywords

We bid on your competitors' brand names and product names. When someone searches for a competitor, your ad appears. You steal their traffic.

Competitor targeting works when your product offers better value, features, or price. We write ad copy highlighting your advantages.

Defensive campaigns protect your brand. We bid on your own brand terms to prevent competitors from stealing your traffic.

Product Targeting

We place ads on your competitors' product detail pages. Shoppers viewing similar products see your ad. They compare. They buy yours instead.

Product targeting works for comparable or superior products at competitive prices. We target top sellers in your category.

Category Targeting

We show ads to shoppers browsing entire categories. Broader than product targeting. Works for brand awareness and discovery.

Category targeting has lower conversion rates but reaches new audiences. We use it for products with broad appeal.

Private Label Sellers

Private label brands need strong advertising to compete with established brands. You lack brand recognition. Advertising provides visibility.

We focus on product differentiation in ad copy. We highlight unique features, better quality, or superior value. We build brand presence through Sponsored Brands campaigns.

Wholesale and Arbitrage Sellers

Reselling existing brands requires different strategies. You compete on price and availability. Margins are thinner.

We target long-tail keywords with less competition. We optimize for low ACoS. We focus on Sponsored Products over brand campaigns.

Handmade and Artisan Products

Unique handmade items need storytelling. We highlight craftsmanship and uniqueness. We use Sponsored Brands to showcase your product range.

We target specific niche keywords. We avoid broad competitive terms where mass-produced products dominate.

We're Amazon Specialists

We focus specifically on Amazon and marketplace advertising. We're not generalists managing every platform poorly. We know Amazon's algorithm, policies, and best practices.

We stay current on platform changes. We test new features. We implement proven strategies.

We're Local to Lake Mary

Our office is at 1325 S International Pkwy Suite 2221. We meet in person when needed. We understand Central Florida businesses.

We're not an overseas agency or remote-only operation. We're your neighbors.

We Optimize Listings First

We don't just run ads on bad listings. We fix your foundation. Optimize titles, bullets, images, and descriptions. Then we advertise.

This integrated approach delivers better results than agencies only managing PPC.

We Provide Complete Transparency

You get full access to your Amazon Advertising account. Detailed monthly reports. Clear explanations of what we're doing and why.

We show you exactly where your money goes and what it produces.

We Focus on Profitability

We don't just increase sales. We optimize for profitable growth. We track total business impact, not just vanity metrics.

We make recommendations that improve your overall Amazon business, not just advertising performance.

An e-commerce seller increased monthly revenue from $14,000 to $47,000 in 6 months through optimized Amazon advertising. ACoS decreased from 42% to 28% while sales tripled.

A private label brand launched 3 products simultaneously. We generated 127 sales in the first 30 days. All three products reached first page rankings in their categories within 90 days.

A wholesale seller reduced ACoS from 35% to 19% while maintaining sales volume. Profit margins improved by 16 percentage points through better campaign management.

A seasonal product seller achieved 8:1 ROAS during peak season. We managed $18,000 in ad spend generating $144,000 in sales over 4 months.

Average ACoS by Category

Electronics: 15% to 25% Home and Kitchen: 20% to 35% Beauty: 25% to 40% Clothing: 30% to 45% Toys: 25% to 35%

Your target ACoS depends on your specific margins and business goals. We help you set realistic targets.

Click-Through Rates

Sponsored Products: 0.4% to 0.8% average Sponsored Brands: 0.3% to 0.6% average Sponsored Display: 0.2% to 0.4% average

Higher CTR indicates relevant targeting and compelling listings.

Conversion Rates

Sponsored Products convert at 10% to 20% on average. Higher for products with strong reviews and competitive pricing. Lower for expensive items or weak listings.

We improve conversion rates through listing optimization and better keyword targeting.

Ignoring Match Types

Running only broad match bleeds budget on irrelevant searches. We use all three match types strategically. Broad for discovery. Phrase for relevant variations. Exact for proven keywords.

Poor Negative Keywords

Letting ads show for irrelevant searches wastes money. We build comprehensive negative keyword lists. We review search term reports weekly.

Bidding Too Low

Trying to save money with low bids keeps you invisible. We bid competitively to win placements then optimize down based on performance.

No Campaign Structure

Throwing all products in one campaign makes optimization impossible. We structure campaigns logically by product type, margin, or strategy.

Ignoring Placement Bidding

Default placement bids waste opportunities. We increase bids for top of search. We decrease bids for low-converting placements.

Not Optimizing Listings

Running ads on poor listings burns money. We optimize before advertising aggressively.

Set and Forget

Amazon advertising requires constant attention. We monitor daily. We optimize weekly. We test continuously.

Walmart Marketplace

Growing alternative to Amazon. Less competition currently. Lower advertising costs. We manage Walmart Sponsored Products for clients selling on both platforms.

Walmart attracts different demographics than Amazon. Often higher household incomes. Worth testing for appropriate products.

eBay Promoted Listings

Pay-per-sale model. You only pay when items sell through promoted listings. Lower risk than cost-per-click.

eBay works for unique items, collectibles, and used goods. Different audience than Amazon.

Etsy Ads

For handmade, vintage, and craft supplies. Lower costs than Amazon. Niche audience seeking unique items.

Etsy advertising works for artisan products that don't fit Amazon's mass-market model.

We manage advertising across multiple marketplaces when it makes strategic sense. Most clients start with Amazon then expand.

• A10 Algorithm Keyword Indexing: Professional SEO research to ensure your product ranks for high-volume, high-intent search terms.

• Conversion-Optimized Title & Bullets: Persuasive copywriting designed to reduce bounce rates and highlight "Hero" features.

• Backend Search Term Management: Full optimization of the 248-character hidden search field to capture "long-tail" traffic.

• A+ Content Strategy & Layout: Strategic recommendations for your "From the Manufacturer" section to increase cross-selling and brand trust.

• Alt-Text & Image SEO: Optimization of image metadata and "behind-the-scenes" text for maximum accessibility and ranking.

• SQP Data Integration: We use your Search Query Performance data to identify exactly which words shoppers are using to find (and buy) your product.