At Emulous Media, we offer three different types of Search Engine Optimization. Depending on your unique style of business you could need just one or all three types of SEO. Should that be the case we will need to setup a consultation to go over your exact needs.

Search engine optimization is the process of taking a website and optimizing it to show up on search results for specific keywords and phrases. Why is this important? People that use search engines normally (if not all the time) are searching for services or products with the intent to purchase. 

We use search engines every day to find directions, recipes, services, tools, information, entertainment, and even health diagnosis. We almost never look past the first page of search results because we automatically trust that Google is giving us the very exact results that matter most on the first page.

Businesses that show up on this first page gain access to hundreds of thousands of extra visitors to their websites. In past client cases we’ve seen businesses with next to no customer base just explode when they are featured on Google.

The process of SEO is a long term strategy. We start by pulling apart your website and building back together in such a way that Google, Yahoo, Bing, DuckDuckGo, and other search engines can understand what your website is about. This is called “On Page SEO”. We’re actively on your website pages and optimizing them for search engines to crawl and rank them.

The second part of SEO is called “Off Page SEO”. This is where Google and other search engines dig deep to figure out where your website should be ranking in comparison of your competitors. The off page SEO consists of us reaching out to many other website in your related industry and getting them to share links to your website. This is called “Back-linking.” For every link pointing to your website, you get bonus points in the form of popularity and authority. If you have many high quality links to your site, you’ll outrank your competitors.

The final piece to SEO is called “Technical SEO.” This is done using various WordPress Plugins or straight custom html, css, and javascript codes that alter how your website performs in the eyes of Google. This is where website speed, server caching, cascading style sheets, content size, content readability, and mobile responsiveness all come into play. If your website doesn’t pass enough of the technical tests, you could take extra long to rank in comparison to your competitors.