Digital analytics companies understand that the data is worth more than the customers we provide our clients. The data that we gather ultimately decides the directions and turns we take on how to proceed with your campaigns. 

Using digital analytics we’re able to measure how your customer acquisition process starts, stops, pauses, fails, and finishes. We’re able to track phone calls, clicks, impressions, sessions, and various interactions throughout the buying process. We can also learn more about your customer avatar and how to track and target future customers using the data we’ve learned.

In some cases, our client’s focus is on the incorrect customer avatar. For example, they think their target audience is male. However, while they do get a significant amount of male visitors to their media, the data will show that females are actually the ones making the buying decision.

Why? Let’s just say that for this particular customer, it’s almost every time the wife choosing to purchase for her husband as a gift. Without the proper understanding of the data, our customer was focused on advertising to the wrong gender altogether.

Do you truly know who your ideal customer is and are you targeting them correctly? Only data will tell.